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NARDA's mission is to provide the power of knowledge to independent retailers and servicers through progressive education, information and services, with friendly and prompt service.



What is Your Billion-Dollar Pitch?

By Bob Circosta

There is one key in getting others to respond to what you have. Your money is in your message!  Many entrepreneurs, from all walks of life, have great products, offer incredible services and have ideas that would truly be beneficial. However, many times they lack the ability to communicate their message effectively in order to get a response!   

Response is the key word. If you can’t communicate your message, if you can’t get others to want what you have, if you can’t “create the need” for what you have – do you know what happens? Nothing! Red Motley once said, “Nothing happens until… somebody sells something!” 

Some equate this to having to “sell.” Many people get uncomfortable just hearing this word: sell. But it is the only way someone will buy what you have. You should never think of selling anything. The key to successful communication is to always think of how what you have can truly help the other person. Your marketing message can’t be a trick or gimmick – your message has to be based on honesty, sincerity and integrity.

How many times have you been talking with someone about your product, service, business or idea, and at the end of the conversation, he or she would get up and leave with no response? Your thought would be, “I don’t understand. I told them everything about my product. Why didn’t they respond?” That’s the problem – you told them everything you knew, instead of telling them what they wanted and needed to know.

Your message – what you are saying about what you have – has to be delivered in the same way the other person is receiving it. The problem is that we all think we have to tell the other person everything we know. We think the more facts the other person has will enable them to respond and take action! Remember, “Facts provide the information, but the emotion provides the interpretation.” What is meant by this is that whatever we are saying, the other person is taking it in and mentally digesting all the information on an emotional, not on a factual level.


 Read the full article in the Members Only section

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RRetailers, Servicers, Suppliers: A Call for Industry Participation

For more than 75 years, the North American Retail Dealers Association has been the voice of independent appliance, electronics, bedding and furniture retailers. Through education, representation and a host of benefits, NARDA has worked diligently for all retailers.

Here’s how you can help both the industry and your own enterprise: NARDA is now moving forward into new areas and seeks volunteers that can give an hour or less each month to help guide the association. Please indicate your interest and you will be contacted and given more information.

Your name:

Contact number:

NARDA also is asking you to identify the areas in which it can assist you and your business. Whether it is legislation, education, legal services, publications, repair service or cloud-based services, please indicate which issues are most important to you. The very best suggestions will receive a $100 gift card.

Please express your willingness to volunteer and suggestions to

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North American Retail Dealers Association
222 South Riverside Plaza, Suite 2100
Chicago IL 60606
Phone: 312.648.0649 or 800.621.0298 (US Only)
Fax: 312.648.1212

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