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Effective Leaders Provide the "What"

By Otto Papasadero

In the previous article on leadership in the Nov. 17 NARDA E-Newsletter, we discussed the two important “why” questions that a leader must ask himself or herself to be effective. The “why” questions provided self-guidance for the leader and were meant to communicate core values to other team members. We will now deal with two important “what” questions. As was mentioned in the last article, you will be asked to view this as an exercise in which you are taking the time to work on your business, as opposed to what you do regularly, that is, working in your business.

"What" question No. 1: What do we have to master in order to make the organization’s vision a reality?

The answer is strategic priorities, which are the long-term capabilities the organization must develop at a high level in order to deliver on its vision and mission. The acid test for priorities is to follow the money and see where the organization puts its resources over time. Strategic priorities are the two or three words that matter most, such as "cooperation and innovation" or "caring and competence."

Action item: Take some time to find the two or three words that express the strategic priorities of your dealership. Request that other team members think of their own descriptive words, and then gather to discuss them in order to establish those that best describe the company’s vision.

"What" question No. 2: What can only I contribute to the vision?

All great leaders continually ask themselves this question. The accurate way to determine this is to follow your attention. You may have more to attend to than you have attention. One of the basic choices of leadership is the attention choice. Your attention defines your contribution to the organization. If you want to know your current role in the organization, examine where you spent your time and attention for the past six months.



 Read the full article in the Members Only section

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RRetailers, Servicers, Suppliers: A Call for Industry Participation

For more than 75 years, the North American Retail Dealers Association has been the voice of independent appliance, electronics, bedding and furniture retailers. Through education, representation and a host of benefits, NARDA has worked diligently for all retailers.

Here’s how you can help both the industry and your own enterprise: NARDA is now moving forward into new areas and seeks volunteers that can give an hour or less each month to help guide the association. Please indicate your interest and you will be contacted and given more information.

Your name:

Contact number:

NARDA also is asking you to identify the areas in which it can assist you and your business. Whether it is legislation, education, legal services, publications, repair service or cloud-based services, please indicate which issues are most important to you. The very best suggestions will receive a $100 gift card.

Please express your willingness to volunteer and suggestions to

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North American Retail Dealers Association
222 South Riverside Plaza, Suite 2100
Chicago IL 60606
Phone: 312.648.0649 or 800.621.0298 (US Only)
Fax: 312.648.1212

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