Education and information...
the power of knowledge

Welcome to NARDA!

NARDA's mission is to provide the power of knowledge to independent retailers and servicers through progressive education, information and services, with friendly and prompt service.



Sales Talk Part 9: What's Really Being Said in Everyone's Head?

By Otto Papasadero


Now that you have formed an initial relationship with your customer and you have a reasonably good idea of what he or she is looking for, it’s time to discuss the items mentioned in your introductory conversation – provided that you made the effort to really understand why they have come to your place to shop.

The following figure is something to keep in mind. Oftentimes, a salesperson will focus too much on discussing every aspect of the product, so much so that the customer actually becomes bored and loses interest. This often occurs when the salesperson hasn’t formed a meaningful relationship with the customer and simply stays in his or her own comfort zone by just reciting the product’s features, even going as far as explaining how the product is manufactured instead of how the customer is going to enjoy owning and using the product.


 The following are some suggested methods and actions to keep in mind when making a product presentation:

1.         Create excitement and build enthusiasm for the product before you show it.
If the sales associate has taken the time to really understand the customer’s wants and needs during the interviewing and qualifying process, he or she can develop an exciting presentation – in other words, an “Aha!” moment.




 Read the full article in the Members Only section

The Original Blue Book - Major Appliance Job Rate Guide was written and developed by Dean Landers. Mr. Landers wanted more options and features for his original product so he partnered with Service Company Solutions to create a more functional product. By combining the "Blue Book" with the innovative MPH engine, we have been able to create a more comprehensive "Blue Book". This new book includes both standard and premium appliances and has a more extensive listing of product codes and always up-to-date parts integration.

The book is only $149.95 and includes both standard and premium brands. For ordering details click here.

RRetailers, Servicers, Suppliers: A Call for Industry Participation

For more than 75 years, the North American Retail Dealers Association has been the voice of independent appliance, electronics, bedding and furniture retailers. Through education, representation and a host of benefits, NARDA has worked diligently for all retailers.

Here’s how you can help both the industry and your own enterprise: NARDA is now moving forward into new areas and seeks volunteers that can give an hour or less each month to help guide the association. Please indicate your interest and you will be contacted and given more information.

Your name:

Contact number:

NARDA also is asking you to identify the areas in which it can assist you and your business. Whether it is legislation, education, legal services, publications, repair service or cloud-based services, please indicate which issues are most important to you. The very best suggestions will receive a $100 gift card.

Please express your willingness to volunteer and suggestions to

Social Networking
facebookother (2).gif 


2011 CODB Survey Now Available
For ordering details
click here.

Members Renew Online!!

To login to the Members Only section to update your information and renew your membership use the email associated with your organization's personal contact. Your password has not changed. If you are having difficulties signing in please contact NARDA,


North American Retail Dealers Association
222 South Riverside Plaza, Suite 2100
Chicago IL 60606
Phone: 312.648.0649 or 800.621.0298 (US Only)
Fax: 312.648.1212

Powered by Wild Apricot Membership Software