What or Who Might Disrupt Your Business: Part 1
By Donald Cooper
What or who might disrupt your industry, market, or business in the next three, five or 10 years? Will you be the innovative disruptor or the victim of disruption?
Every industry, including yours, is being transformed and disrupted by technology, innovative new business models, lower priced competitors, global economics, and sometimes, by fundamental changes in societal values. Either you will be the disruptor in your market, or you eventually will be put out of business by those who are.
So exactly what is disruption? According to the Webster dictionary, disruption is the process of interrupting the normal progress or activity of something. In business terms, disruption is anything that makes doing business the same old way unproductive, irrelevant or unprofitable. Currently, disruption is the fashionable word for change.
When it comes to innovative and disruptive change, only three positions are open and available:
a) You can be the architect of change;
b) You can embrace the change created by others; or
c) You can be the victim of change.
Disruption can cripple your business, or it can be the incubator of opportunity. To help you understand disruption on a whole new level, I have identified several different types of disruption.
As you read this article, you will see that many different types of disruption covered in this series are interconnected. For example, starting approximately 100 years ago, the technology of the internal combustion engine – along with the development of efficient farm machinery, the genetic selection and manipulation of seeds and the creation of effective fertilizers and crop protection products – resulted in the production of abundant food with very little labor. This led to a massive migration of workers from the farm to cities where new technologies, inventions and machines were facilitating the production of thousands of new products and creating new, well-paying jobs.
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RRetailers, Servicers, Suppliers: A Call for Industry Participation
For more than 75 years, the North American Retail Dealers Association has been the voice of independent appliance, electronics, bedding and furniture retailers. Through education, representation and a host of benefits, NARDA has worked diligently for all retailers.
Here’s how you can help both the industry and your own enterprise: NARDA is now moving forward into new areas and seeks volunteers that can give an hour or less each month to help guide the association. Please indicate your interest and you will be contacted and given more information.
NARDA also is asking you to identify the areas in which it can assist you and your business. Whether it is legislation, education, legal services, publications, repair service or cloud-based services, please indicate which issues are most important to you. The very best suggestions will receive a $100 gift card.
Please express your willingness to volunteer and suggestions to email@example.com.
2011 CODB Survey Now Available
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To login to the Members Only section to update your information and renew your membership use the email associated with your organization's personal contact. Your password has not changed. If you are having difficulties signing in please contact NARDA, Nardasvc@narda.com.